The Belle General

Northern Rivers
Byron Bay

Situated at 12 Shelly Beach Road in East Ballina, The Belle General is the creation of sisters Sarah & Kyla and cousin Jacqui. Originally hailing from Melbourne, the 3 Belles moved to the Byron area 15ish years ago and have been calling the North Coast home ever since.

After working in hospitality locally, in Melbourne & internationally for over 10 years, developing skills as experienced baristas, FOH managers and wait staff, the three Belles ended up working at the same cafe in Bangalow.

They have created a warm bustling beachside cafe experience. Providing the perfect mix of city meets coast, the well thought out Industrial vintage style would not be out of place in New York and yet is just a stone’s throw away from stunning Shelly Beach. They make tasty gluten free, dairy free and low sugar foods available to the public in a clean accessible way. Their ambition is not limited to gluten-free cuisine; they also want to create a welcoming environment for everyone to enjoy. The Belle experience is defined by food that nourishes the body, an ambiance that inspires, and service that is delivered with love.

A venue that is defined by food that nourishes the body, an ambiance that inspires, and service that is delivered with love.


Northern Rivers
Byron Bay
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